Do you know that 51% of customers drop the seller right off, even after only one bad experience? Yes, they do, and it looks like the Jeff Bezos, CEO of Amazon definitely knows the main thing about business- which is the best customer service and user experience. Moreover, this is all made more excitable and easy to implement through UX/UI designs.
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” -Jeff Bezos
What is UX/UI Design?
UX or user experience design and UI or user interface are two integral parts of the web development. Though they are very closely interlinked as both fields strive to make the user experiment as comfortable as possible, they are different terms.
User experience design refers to the analytical field that measures and optimizes the product, while user interface deals with the user interaction with the product and makes it more presentable and attractive to the human eye.
Best UX/UI Trends
If you want to make your business bloom, you definitely need to work on providing the best possible customer service, and trust me it’s a lot of work!
UX/UI design, like all the best things, has some main trends that one can never afford to ignore in today’s tech-savvy world.
If you really want to attract people to your website like bees, then do provide a flower. And that’s attractive visualization!
We all love beautiful layouts, colorful visuals and high-quality images. So if it’s shabby and boring, then there are chances that 40% of your users are going to stop using it. And yes. It’s a proven fact.
2. Content Focused
To be honest, we can add colors and images to make a website visually pleasing, but another essential thing that really lets the users know the worth of product is; the content. A well-structured content should be the foremost priority for user interface designers. There are three ways to do it efficiently:
- Remove anything extra from the design that can in any way hinder the content readability.
- Visuals should be presented such that it can make the content appear comprehensible.
- Break the content into heading, sub-heading, lists, and small paragraphs to make it easy to scan-read.
3. Responsive Designs
Just recently Apple released its new iPhone XS Max, and not only that almost every technology company is releasing newer models of devices every day. Considering this, if you still think responsive design is a luxury then it’s the time for a wake-up call. We need websites that can easily adjust to the screens of any size and dimensions and that’s definitely what UI experts need to work on.
4. Personalized User Experience
One of the most recognized UX trends these days is the customized experience. Most of the websites are using conversational interfaces (chat boxes) for a more personalized experience and urgent assistance. These fusion conversational interfaces work with neuro-linguistic programming (NPL) and combine it to UI features like buttons, menus, images, and others. The main points to work on are:
- Keeping an eye on human-needs, especially security.
- In-app chat and messaging features to interact with other users and for personalized promotional offers.
- Log-in memory elements for a quick access to the product.
5. Call To Action (CTA) Are Important?
Exactly, how much important? According to Unbounce, 90% of users who read the headlines tend to read the CTA copy too. “Call to Action” is basically some phrases that not only grab the reader’s attention but also compel them to just act (or in other words click). These can be as simple as; “Buy now” and “Click here” to some carefully composed kick-ass appealing lines.
6. Voice Activated Interface
According to Comscore, 50% of searches will be done through voice. Websites like Google Now, Alexa, and others are thriving because of the voice-activated interface. It not only increases customer experience but also removes any liability in user control. So yeah, it should be something UI designers need to focus on.
7. Improving Usability
Broken buttons, empty menus, defects in landing pages and more comprises of bad usability. Likewise, a slow loading website is also a very bad sign. So what should be the most appropriate loading time? Only 2 seconds. Yes, this is what most of the people expect!
- After the design completions, UI testing for bugs should be done.
- Content sliders are useless, so it’s better to remove them. According to Carousel, only 1% of people actually use these content sliders. Moreover, the hamburger menu sign can also cause some frustration to the users.
Our technological world is continuously growing and evolving, the trends we are focusing on today can be changed completely in the coming years. Though, one thing that is always going to remain the same is “prioritizing and providing best-possible customer experience”. Rest assured, for now, these trends can absolutely redefine your product’s success and guarantee you a good revenue generation.